Helping businesses turn stronger execution into sustainable growth.
I am a Sales & Operations Advisor through my business, 10X Sales, and a former COO with 16+ years in sales and operations. I help startups and growing businesses improve team performance through CRM systems, forecasting, automation, sales enablement, and stronger operating discipline.
Practical strategy. Stronger systems. Better execution.
My work connects Sales Operations, Revenue Operations, CRM strategy, forecasting, and cross-functional execution. I partner with founders and leadership teams to make revenue performance easier to understand, manage, and improve.
Through 10X Sales, I lead Sales Operations for Beach Boss Influencers, a client with a seven-person high-ticket sales team. I own pipeline and CRM architecture, automation, dashboards, forecasting, and reporting, while co-developing playbooks and co-leading coaching.
Most businesses do not struggle because they lack ideas. They struggle because execution is inconsistent.
Throughout my career, I have seen strong strategies fall short because teams lacked clear processes, reliable data, consistent follow-up, and accountability.
Sales teams could not always trust the CRM. Leaders lacked visibility into performance. Forecasting was reactive, and coaching varied from one person to another.
That is why I focus on building practical operating systems that people actually use—combining clear workflows, dependable reporting, hands-on coaching, and leadership discipline to turn strategy into consistent execution.
Building revenue operations teams can rely on.
- Improve sales process clarity, accountability, and follow-up discipline.
- Create CRM workflows and reporting that leaders can trust.
- Build forecasting, KPI, and executive dashboard systems.
- Co-develop playbooks and co-lead call reviews and coaching to strengthen team execution.
Built through hands-on leadership across sales, operations, and growth.
Sales & Operations Leadership
Built a foundation in BPO and contact centers through team leadership, sales, client relationships, and operational management.
Revenue Operations
Designed CRM workflows, reporting systems, forecasting processes, and sales performance frameworks.
Executive Leadership
Led operations supporting 1,100+ employees at iPloy. At Uplift Advisory, led five direct reports and coordinated approximately 20 employees and contractors.
Consulting & Advisory
Advised 80+ businesses through Hyperion Network Marketing. Now provide Sales Operations and Revenue Operations services through 10X Sales.
Leadership across high-growth teams and complex operations.
Revenue Operations
Led Sales Operations as a client team's monthly cash collections grew from USD 137K to a USD 700K average within one year, peaking at USD 1.2M.
Sales Leadership
Helped improve team show rate from 46% to a 67% average (77% peak) and conversion from 17% to a 25% average (41% peak).
Business Operations
At Uplift Advisory, helped a US client grow from high six-figure to low eight-figure annual revenue, while supporting two Australian clients in growing from six to seven figures.
Executive Visibility
Turning fragmented business data into clear priorities and practical decisions for leadership teams.
Simple principles that guide every engagement.
Simplicity Over Complexity
Build systems that teams can understand, adopt, and maintain.
Data With Context
Use reliable numbers to improve decisions, not just create more reports.
Execution Over Theory
Turn recommendations into workflows, tools, coaching, and measurable action.
Consistency Creates Growth
Create repeatable habits and accountability that improve performance over time.
Let’s build a stronger operating system for your business.
Whether you are improving revenue operations, building a sales team, or preparing for growth, I would be glad to learn more about your goals and challenges.